Software & AI
KX21
Co-founder & CEOSoftware for leads, calls, forms, and voice AI. Built around practical needs in contact-center operations.
The person behind the work
Hi, I’m Jordan.
I’m a builder, educator, husband, father, and serial entrepreneur.
My work spans healthcare, technology, and building businesses. This is where I share what I’ve built, what I’m learning, and the things that matter to me.
A little background
More than a
company bio.
My background connects healthcare operations, physical products, and software.
At KX21, I’m a co-founder and CEO. My story also includes work with Specialty Medical Equipment and helping create Sleep8. Those experiences give me different starting points for conversations about building a business and making its day-to-day work better.
Family and God come first. I’m a husband and father, and that’s the foundation of the rest of my story.
Some of my work
Different businesses.
Plenty to learn.
Three parts of my professional story, with room to share the work behind each.
Healthcare operations
Specialty Medical Equipment
Medical supplies & patient accessThe systems and operational work behind helping a medical equipment business serve its patients.
Physical products
Sleep8
Co-creator · past ventureA chapter in my background centered on bringing a physical product in the sleep equipment space to market.
Built in my spare time
Passion projects.
Reunion Goods
Etsy meets AI.
Reunion Goods is my fully agentic Etsy shop that runs with zero employees. It’s a passion project I work on in my spare time.
Explore Reunion Goods (opens in a new tab)An article series
What I’ve built.
What I’ve learned.
The idea, the work, the decisions, and what happens next. Stories and commentary to start the conversation.
Building software 2 min read
Building KX21 around the work
A practical starting point for software: understand the work, find the friction, and make one part of it better.
Read article : Building KX21 around the workHealthcare operations 2 min read
Healthcare happens between the handoffs
A look at the less visible work behind patient access: information, ownership, follow-through, and dependable operations.
Read article : Healthcare happens between the handoffsPhysical products 2 min read
A product is more than its launch
Using Sleep8 as the starting point for a broader conversation about building, explaining, delivering, and supporting a physical product.
Read article : A product is more than its launchBusiness philosophy 2 min read
Honesty, trust, and being likable
Why honesty, earned trust, and being someone people enjoy working with are the foundation of lasting business relationships.
Read article : Honesty, trust, and being likableBeyond the businesses
A little more
about me.
Family & faith
I’m a husband and father. Family and God come first.
Sharing what I learn
I want what I learn to be useful to other people. Writing is one way to share it.
Analog cars. Three pedals.
I’m an analog, three-pedal car enthusiast. Cars are fun. More on that later.
Start a conversation
Something to build?
Something to talk about?
Tell me what you’re working on or what conversation you have in mind.